Marketing has evolved once again. After the big bang and 2.0 era, it is about time to step forward. Either we like it or not social media made word of mouth more powerful then ever.
The reason? Simple. Classic word of mouth based on the experience of a person and his will to share this experience with others and mostly with his closest circle (family, friends, coworkers etc.). Then these persons to theirs and those persons with others and that was the way it happened. It’s all about the contact.
However it didn’t have the impact we met a few years ago with Fifty Shades of Grey for example. The book by itself in fact was not the best of the kind for lots of readers though somehow it made the difference.
Erotic novels were publishing years before, so what was different? The audience of course. Through internet you have unlimited potential targets. Also brand loyalty isn’t as strong as it was once upon a time. Marketing changes, at the same time customers change. Evolve. So you can approach anyone and you only need a good story or better a good contact worth to intrigue people to share.
Today’s word of mouth has no limitations. Anyone from anywhere has all the means (social networks) to share any kind of experience with millions of people around the world. In fact Contact Marketing is inevitable. Gif, emojis, things show people love to contact. Their easy to use and express exactly what we think. Which means our addiction to any possible contact might be as well good and cozy for potential targets in any marketing campaign.
Stu Heinecke, a Wall Street Journal cartoonist, Hall-of-Fame-nominated marketer, and author at his book, “How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” (available on Amazon) describes without complicated theories the marketing and sales as they are nowadays. Both of them through examples by his own experiences. Another woderful element of the book it that not only helps you learn more about how to use marketing in creative ways, but also you know these technics succeeded.
To sum it up. A great book. Easy to read and understand topics like marketing and sales. Though in some sites I spoted reviews from other readers, who mentioned the book repeated itself many times. It’s true, but you know what they say, “Repetition is the mother of all learning”.
We passed in a new era and Stu Heinecke helps you with his own experiences, learn the majority of being creative, trust your gut, work hard and don’t put it down. Worth to read and inspire by it.